More About Me

Work Experience

Investment Associate

Cap1 Financial Group

  • Deal origination

  • Conduct market research to identify new trends and opportunities

  • Drafting pitch documents and marketing collaterals

  • Strategy planning for portfolio companies

Consultant

Clear Strategy M&C Saatchi

  • Utilise consumer insights on both qualitative and quantitative fronts to solve the most intriguing problems for clients across the globe

  • Conduct and support market research fieldwork 

  • Manage client and vendor relations

  • Uncover and analyse insights to provide solutions across two pillars: Where to win & How to play 

  • Notable clients: Visa APAC (Financial Services), Alliance (Pharmaceutical), McDonald’s (F&B), Bacardi (Alcohol)

  • Market exposure: Japan, China, Singapore, India, Hong Kong, Malaysia

Global IBM Account Executive Intern

Ogilvy

  • Managed and serviced IBM account across 4 markets: Australia, China, India & Pan-Africa

  • Oversaw over 10 Consolidated Advertising projects efficiently and effectively

  • Ensured the smooth delivery of creative assets

  • Spearheaded international projects in FinTech/Blockchain (SIBOS/KlickEx)

  • Managed strategic social media projects and increased client’s engagement rates by more than 40%

  • Established client as a thought leader on LinkedIn

Sales & Marketing, UI/UX Intern

Vanitee

  • Managed sales leads and pipeline

  • Independently analysed consumer behaviour and assisted in market research to improve user experience

Business Development Intern

Dish Dash

  • Managed sales leads and pipeline

Education

Singapore Management University

Bachelors of Business Management (Marketing)

Yonsei University

Summer Academic Program

Universidad de las Americas Puebla

Global Summer Program

Anglo-Chinese Junior College

Singapore Cambridge GCE A-levels

Supplementary Activities

Co-Founder & Partner

NuFoundry

  • Responsible for ensuring the smooth delivery of NFTs

  • Vendor management 

  • Curation of market insights 

  • Product development and ideation

SMU Marketing Society

Member/ Public Relations Deputy

SMU Xtreme Sports

Safety, Logistics & Special Programs Director

SMU People for Animal Welfare

Logistics & Special Programs Director

Skills

Language

English

Native Speaker, Fluent

Mandarin

Basic, Conversational

Technical

Microsoft Word

Microsoft Powerpoint

Microsoft Excel

Market Research Methods

SQL

Basic